Jeff Sweat shares do’s and don’ts to make the most of your experience at the Cannes Lions Festival this year.
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So, when you land a Super Bowl spot next year, how should your agency handle its PR campaign for the game? Here are 4 rules to follow.
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Ah, the Super Bowl. It’s the one time of year when the advertising industry…loses its damn mind. Here are some thoughts to consider, should you find yourself in a position to make your own Super Bowl spot.
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No matter the size of your agency, public relations is valuable and generates results. Don’t neglect it. Here are 3 ways it brings value.
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Small but mighty was the theme Ad Age’s Small Agency of the Year Conference and Awards. Our own Jeff Sweat spoke about his COVID-19 experience and preparedness as an agency owner.
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Good agencies tell their clients' stories. Great agencies tell their own. Ready to start your new agency? Answer these 5 questions to help distinguish your shop.
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Agencies are inclined to speak through their work—it’s the language they use best. That’s why they scramble for exciting brands. But what if you’re not allowed to say anything about that work—or even to say that you’re working for those brands at all?
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Inside Edition follows Sweat+Co’s Founder, Jeff Sweat, on his road to recovery after falling ill from the coronavirus and spending three weeks in a coma. With the help of singers, Nani Sinha and Michele Patzakis, Sweat is learning to breathe again.
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I was not an obvious target for Covid-19. I’m 49. I mountain bike. My family kept to ourselves and wore masks whenever we went outside. But a stray virus in a grocery store led to sniffles that led to the ICU in less than a week.
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Joe & Jeff talk about how Jeff found himself in the world agency PR and how he became a young adult fiction writer. A man between worlds, this episode is a raw and wonderful peek into how a pop-marketer lives between worlds.
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In this episode of the Inspiring Futures podcast, Edward Cotton and Jeff Sweat talk about the process of writing.
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Brands under quarantine have renewed interest in internal agencies and in-house production, which is frightening for agencies. It doesn’t have to be. How can internal and external agencies understand each other, divide work and establish relationships where both sides thrive?
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Today on Agencies Under Quarantine, we talked with Angus Kneale, Chief Creative at Preymaker, Wimberly Meyer, SVP at Summerjax, and Lora Schulson, Director of Production at 72andSunny NYC about how we are producing work now, and how we think the habits, new technologies, and workarounds we’re developing to manage the coronavirus are going to shape our industry from here on out.
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The Los Angeles-based marketing maven is now calling his concern Sweat + Co and launched a new consulting practice to help agencies navigate the Covid-19 crisis and tee themselves up for whatever the industry looks like when we all get back to what we all hope is a productive “normal.”
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Advertising industry PR agency Mister Sweat announced today that it has changed its name to Sweat + Co, and launched a new consulting practice aimed at helping agencies weather the current crisis and prepare themselves for the world beyond it.
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What happens, with Covid-19, when creative collisions are impossible—when they’re too risky to allow? As large agencies convert to telework during the coronavirus onslaught, this is one of the most important challenges they have to overcome.
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