BRANDS’ SILENCE HURTS AGENCIES

ADWEEK NEWS

Agencies are inclined to speak through their work—what happens when their clients won’t let them?

Brands' Silence Hurts Agencies. PR Is a Win for Both

By Jeff Sweat

The PR person for a beloved brand once pulled me aside and scolded me for a tweet I’d posted on an agency account about our work for them. The issue was the word “created.”

“You didn’t create this,” she said, pointing at the house-sized structure we’d conceived of, designed and built for them. “You need to understand you’re not the marketing geniuses around here. We are.”