It's time to put PR at the center of everything you do and produce work that gets people talking. Based on Jeff Sweat’s, “How to be Famous, in Six Steps,” we’ve created one place to curate and analyze news in the industry that just works. Subscribe below to receive valuable insight straight to your inbox.
Today on Agencies Under Quarantine, we talked with Angus Kneale, Chief Creative at Preymaker, Wimberly Meyer, SVP at Summerjax, and Lora Schulson, Director of Production at 72andSunny NYC about how we are producing work now, and how we think the habits, new technologies, and workarounds we’re developing to manage the coronavirus are going to shape our industry from here on out.
Read MoreToday on Agencies Under Quarantine, we talked with Jason Parks, Chief Growth Officer at Barkley, Growth and Search Consultant, Zach Rosenberg and Agency CMO and Growth Consultant, Liz Marks about keeping the new business pipeline open while the rest of the world is shutting down.
Read MoreNow is not the time to go dark. In “Now is not the time to be quiet,” today’s communications session of Agencies Under Quarantine, we discussed how you stay visible to the press and new clients with limited resources and without coming across as tone-deaf. We were joined by Vada Manager, CEO of Manager Consulting Group and a crisis management expert; Janet Northen, Partner and Director of Agency Communications at McKinney; and Doug Zanger, agency editor at Adweek.
Read MoreThe Los Angeles-based marketing maven is now calling his concern Sweat + Co and launched a new consulting practice to help agencies navigate the Covid-19 crisis and tee themselves up for whatever the industry looks like when we all get back to what we all hope is a productive “normal.”
Read MoreAdvertising industry PR agency Mister Sweat announced today that it has changed its name to Sweat + Co, and launched a new consulting practice aimed at helping agencies weather the current crisis and prepare themselves for the world beyond it.
Read MoreWhat happens, with Covid-19, when creative collisions are impossible—when they’re too risky to allow? As large agencies convert to telework during the coronavirus onslaught, this is one of the most important challenges they have to overcome.
Read MoreFor every "Halftime in America," there are 40 other ads in each Super Bowl that drop off of the face of the Earth the moment the game ends, never to be discussed again.
Read MoreAny successful campaign has to have a great idea, a relatable character, and something worth writing about. You don’t have those things, you don’t have a story.
Read MoreWhat if you made Super Bowl commercials invite-only? What if brands had to pitch their ideas to make it into the game?
Read MoreAgency PR pro Jeff Sweat talks about losing his religion on this episode of the 'Ad Block' podcast.
Read MoreBrand pokes fun of fit culture with ‘Bike of Shame’
Read MoreBoth platforms and advertisers are experimenting with new ways of getting our attention. Can they find the format that will let users embrace it? (Ft. Sweat+Co clients.)
Read MoreNormally we promote other people's work, but this year we got a chance to make our own. In March, we launched Mayfly Quest, a book-marketing campaign for my postapocalyptic novel Mayfly. Book publishing rarely mounts the kind of campaigns that marketers do for entertainment and brands, focusing on getting books into the hands of people who weren't already fans. The focus of #MayflyQuest was reaching people who didn't know they should be fans.
Read MoreUber’s long-awaited rider safety changes are welcome, but after years of criticism and a disastrous IPO, they may come too late. As we ponder the fate of the company that ushered in the gig economy and changed how you got a ride, it’s worth asking:
Read MoreWhen executives talk about culture, they tend to think of it only in terms of internal health, not external success. That’s a big mistake. Culture is not just internal. Your culture is your brand. Businesses rightfully pay attention to their culture’s effects on talent attraction and retention, or how it reduces costs and risks. But it’s long been a concern for the human resources team,
Read MoreStorytelling, the last refuge of ad agency differentiation, is in trouble. The signals are everywhere: Accenture’s acquisition of Droga5, the collapse of Barton F. Graf, even Bain’s purchase of Kantar Media from WPP. The consultant surge may not have killed Graf, but creativity has taken a hit. It’s like the demise of Pan Am in 1991, when the airline industry forever lost its romance.
Read MoreOur industry is finally accepting that diversity leads to better creative and greater profitability, but there’s a huge gap between knowing something in theory and putting it into practice. Some agencies say they want to hire diverse talent…
Read MoreJeff Sweat has helped tell lots of interesting marketing stories over the years, in his PR roles at Deutsch, 72andSunny and now his own PR shop, Mister Sweat. But now he's getting a chance to apply what he's learned from creative advertising to build an audience for his own very special product—his first novel, Mayfly.
Read MoreFrom idea to execution, advertising still struggles with how to depict diversity.
When a creative comes up with an idea, whether it’s for TV, video, or a short film, they think of an idea first, not the person in it. Let’s say you’re brainstorming an idea for a general market campaign.
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